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Top Benefits of Switching to a CRM for your Real Estate Business

A CRM for your real estate project can help you in a lot of ways. Opting for a CRM tool can help you increase productivity thereby improving the success rate.

A CRM for your real estate project can help you in a lot of ways. Opting for a CRM tool can help you increase productivity thereby improving the success rate.

What is BMS?
BMS, that is a Business Management System – is a software or tool that has been designed, especially, to help out real estate businesses. BMS keeps track of your daily leads related activities such as tracking and reminding of follow-ups, segmentation of leads according to interests etc. BMS is not only limited to keeping track of daily tasks but there are far many functionalities you can use to your benefit.

Top benefits of switching to BMS:

  1. Cloud Telephony:
    This feature would probably be the gem of BMS. Real estate business tends to get lots of leads from various sources. It is hard to keep track of such leads. BMS helps you segment leads according to sources. This can be done by using cloud telephony. Using cloud telephony feature, you can opt for more than one virtual number. Assigning each virtual number to certain locations can help you gather data for those specific locations. This way you would know at which locations to invest smartly.
  2. Email Marketing:
    With the help of BMS, you can manage email campaigns for your business. You can email your prospects details about your existing projects, new project launches, festive or seasonal offers etc. Managing Email marketing of vast database is not possible without a robust infrastructure supported BMS.
  3. SMS Marketing:
    SMS marketing is specifically an important part of any real estate marketing campaign. With an SMS campaign, you can take advantage of remarketing. Convert your cold or dead leads into potential customers using SMS campaigns. Reconnect with your customers who have previously shown interest in your project, make consistent efforts in order to convert them into potential customers.
  4. Automation:
    With few clicks, BMS helps you assign segments of leads to your sales team members. BMS will automatically track and remind you of follow-ups. There is also a provision to segment your leads according to the nature of interest. For instance, you can have a segment for people interested in the project or people wanting more information about the project. This way, you can easily keep track of prospects and their interests.
  5. API Integration:
    Considering the real estate business, you bound to get lots of leads from various sources. Sources can include property portals, Google Ads, social media channels such as Facebook, Twitter etc.
    Once you integrate APIs with BMS, it will automatically pull out leads from the integrated application and put it in your BMS database. Considering leads coming from many such platforms, BMS is no less than a life saver.

Opt BMS for your business today to reduce dead leads and to increase productivity at affordable prices.

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